Tanner's Bookshelf

Creativity, Inc. (The Expanded Edition): Overcoming the Unseen Forces That Stand in the Way of True Inspiration
Competing Against Luck by Clayton M. Chistenson
Principles of Logo Design by George Bokhua
Logo Desing Love by David Airy
The Brand Gap by Marty Neumeier
The Design of Everyday Things by Don Norman
Every Tool is a Hammer by Adam Savage
Thinking with Type by Ellen Lupton
Identity Designed the Definitive Guide to Visual Branding by David Airy
The Creative Act: A Way of Being by Rick Rubin
Building a Story Brand by Donald Miller
Marketing Made Simple by Donald Miller
The Elements of Typographic Style by Robert Bringhurst
Scrum the Art of Doing Twice the Work in Half the Time by Jeff Sutherland
Exactly What to Say by Phil M Jones